⒈ Media Production Definition

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Media Production Definition

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It may seem as a carefree life from the outside, but it is not. New media workers work long hours for little pay and spend up to 20 hours a week looking for new projects to work on. Based on nationally representative data, a study conducted by Kaiser Family Foundation in five-year intervals in —99, —04, and —09 found that with technology allowing nearly hour media access, the amount of time young people spend with entertainment media has risen dramatically, especially among Black and Hispanic youth. The development of the new digital media demands a new educational model by parents and educators. Parental mediation has become a way to manage the children's experiences with Internet, chat, videogames and social network.

A recent trend in internet is Youtubers Generation. Youtubers are young people who offer free video in their personal channel on YouTube. There are videos on games, fashion, food, cinema and music, where they offers tutorial or comments. The role of cellular phones, such as the iPhone , has created the inability to be in social isolation , and the potential of ruining relationships. The iPhone activates the insular cortex of the brain, which is associated with feelings of love. People show similar feelings to their phones as they would to their friends, family and loved ones. Countless people spend more time on their phones, while in the presence of other people than spending time with the people in the same room or class. In trying to determine the impact of new media on political campaigning and electioneering, the existing research has tried to examine whether new media supplants conventional media.

Television is still the dominant news source, but new media's reach is growing. What is known is that new media has had a significant impact on elections and what began in the presidential campaign established new standards for how campaigns would be run. Since then, campaigns also have their outreach methods by developing targeted messages for specific audiences that can be reached via different social media platforms. Both parties have specific digital media strategies designed for voter outreach.

Additionally, their websites are socially connected, engaging voters before, during, and after elections. Email and text messages are also regularly sent to supporters encouraging them to donate and get involved. Some existing research focuses on the ways that political campaigns, parties, and candidates have incorporated new media into their political strategizing. This is often a multi-faceted approach that combines new and old media forms to create highly specialized strategies. This allows them to reach wider audiences, but also to target very specific subsets of the electorate.

They are able to tap into polling data and in some cases harness the analytics of the traffic and profiles on various social media outlets to get real-time data about the kinds of engagement that is needed and the kinds of messages that are successful or unsuccessful. One body of existing research into the impact of new media on elections investigates the relationship between voters' use of new media and their level of political activity. They focus on areas such as "attentiveness, knowledge, attitudes, orientations, and engagement" Owen, In references a vast body of research, Owen points out that older studies were mixed, while "newer research reveals more consistent evidence of information gain".

Some of that research has shown that there is a connection between the amount and degree of voter engagement and turnout Owen, However, new media may not have overwhelming effects on either of those. Other research is tending toward the idea that new media has reinforcing effect, that rather than completely altering, by increasing involvement, it "imitates the established pattern of political participation " Nam, After analyzing the Citizenship Involvement Democracy survey, Nam found that "the internet plays a dual role in mobilizing political participation by people not normally politically involved, as well as reinforcing existing offline participation.

Towner found, in his survey of college students, that attention to new media increases offline and online political participation particularly for young people. His research shows that the prevalence of online media boosts participation and engagement. His work suggests that "it seems that online sources that facilitate political involvement, communication, and mobilization, particularly campaign websites, social media, and blogs, are the most important for offline political participation among young people".

In citing the work of several researchers, Halpern and Gibbs define deliberation to be "the performance of a set of communicative behaviors that promote thorough discussion. The work of Halpern and Gibbs "suggest that although social media may not provide a forum for intensive or in-depth policy debate, it nevertheless provides a deliberative space to discuss and encourage political participation, both directly and indirectly". Their work goes a step beyond that as well though because it shows that some social media sites foster a more robust political debate than do others such as Facebook which includes highly personal and identifiable access to information about users alongside any comments they may post on political topics.

This is in contrast to sites like YouTube whose comments are often posted anonymously. Due to the popularity of new media, social media websites SMWs like Facebook and Twitter are becoming increasingly popular among researchers Moreno, Goniu, Moreno, Diekema, Some scholars e. As a consequence, Moreno et al. One of the major issues for observational research is whether a particular project is considered to involve human subjects. Research may also be exempt if the disclosure of participant responses outside the realm of the published research does not subject the participant to civic or criminal liability, damage the participant's reputation, employability or financial standing. Many profiles on Facebook, Twitter, LinkedIn, and Twitter are public and researchers are free to use that data for observational research.

Users have the ability to change their privacy settings on most social media websites. Facebook, for example, provides users with the ability to restrict who sees their posts through specific privacy settings. Historically, Institutional Review Boards considered such websites to be private, [37] although newer websites like YouTube call this practice into question. According to Romano et al. Because researchers have limited ways of accessing this data, this could mean that a researcher sends a Facebook user a friend request, or follows a user on Twitter in order to gain access to potentially protected tweets pg. While it could be argued that such actions would violate a social media user's expectation of privacy, Ellison, Steinfield and Lampe argued that actions like "friending" or "following" an individual on social media constitutes a "loose tie" relationship and therefore not sufficient to establish a reasonable expectation of privacy since individuals often have friends or followers they have never even met.

Because research on social media occurs online, it is difficult for researchers to observe participant reactions to the informed consent process. For example, when collecting information about activities that are potentially illegal, or recruiting participants from stigmatized populations, this lack of physical proximity could potentially negatively impact the informed consent process. While information provided over the internet might be perceived as lower risk, studies that publish direct quotes from study participants might expose them to the risk of being identified via a Google search.

From Wikipedia, the free encyclopedia. Forms of media native to computers. Not to be confused with News media. This article has multiple issues. Please help to improve it or discuss these issues on the talk page. Learn how and when to remove these template messages. This article possibly contains original research. Please improve it by verifying the claims made and adding inline citations. Statements consisting only of original research should be removed. March Learn how and when to remove this template message. This article's tone or style may not reflect the encyclopedic tone used on Wikipedia.

See Wikipedia's guide to writing better articles for suggestions. August Learn how and when to remove this template message. See also: s in the music industry. See also: Terrorism and social media. See also: Social media and the effects on American adolescents. Main article: Social media and political communication in the United States. The New Media Reader. Cambridge, Massachusetts, Designing Learning Tools. Methodological Insights. ISBN Competition between the internet and traditional news media: The gratification-opportunities niche dimension.

Oxford: Oxford University Press. Pine Forge Press. The Media and Modernity. Cambridge: Polity Press, pg. Dennis, Melvin L. Understanding media in the digital age : connections for communication, society, and culture. Grant, Iain. Coming of Age in Second Life. The Internet: An ethnographic approach. New York: Berg. International Journal of Communication. Retrieved Retrieved 11 April What is New Media? Beverly Hills, CA. In: A. N Joinson, K. A McKenna. Reips Eds. The Oxford Handbook of Internet Psychology. Social Media and Society 3 3 : Generation M2: Media in the lives o 8- to year olds. Pew Research Center. Archived from the original on 9 May Retrieved 18 May Journal of Computer-Mediated Communication. Family And Media. New York Times. New Media and Political Campaigns.

Jamieson Ed. New York: Oxford University Press. Dual effects on the internet on political activism: Reinforcing and mobilizing. Government Information Quarterly, S90—S All Political Participation is Socially Networked? New Media and the Election. Social Science Computer Review, 00 0 , Social media as a catalyst for online deliberation? Exploring the affordances of Facebook and YouTube for political expression. Computers in Human Behavior, S; Diekema, D. Cyberpsychology, Behavior, and Social Networking. PMC PMID A S2CID A decade in internet time". Symposium on the Dynamics of the Internet and Society. CiteSeerX ISSN Communication studies. History Outline. Communication design Communication theory Communicology Crisis communication Climate communication Cross-cultural communication Development communication Discourse analysis Environmental communication Global communication Health communication International communication Mass communication Media studies Mediated cross-border communication Organizational communication Political communication Risk communication Science communication Technical communication Visual communication Closed-loop communication.

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Namespaces Article Talk. Views Read Edit View history. Help Learn to edit Community portal Recent changes Upload file. Download as PDF Printable version. Wikimedia Commons. Often you will shoot several versions takes of a shot and choose the best one when editing. Most videos serve a purpose such as telling a story or providing information. Editing is a crucial step in making sure the video flows in a way which achieves this goal. This is often the "wow" part of editing. You can improve most videos and have a lot of fun by adding extra elements. A good editor will be able to create subtle mood prompts in a video.

Techniques such as mood music and visual effects can influence how the audience will react. Introduction What is Video Editing? Editing Methods Terminology.

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